The importance of social media in Canada
Of the approximately over 7 billion on earth as of 2015, a staggering 2.5 billion (around 35%) of the population are Internet users. There are about 30 million Internet users in Canada with your average Canadian spending anywhere between 2 to 5 hours a day on their computer or mobile device. Smartphone owners have lept from about 9 million to 20 million in the last 4 years alone. An overwhelming amount of people using these technologies have accounts on at least one social media site in which they are active. Estimates say Canadian Internet users are spending no less than 2 hours on social media per day on average.
What numbers like this show is that Canada is very progressive when it comes to leading the way in Internet and social media usage. Long gone are the days when your company might have needed a website, as these days it is a basic necessity. The aspects that are most important now is having a mobile friendly, or “responsive”, website and an active social media presence.
Facebook is still king of social media in Canada. Facebook and Twitter usage have levelled off over that past year while sites like Instagram, Pinterest, LinkedIn and Google+ are growing.
Here are some ideas for managing a fruitful social media presence.
- Make sure to lead with education, not conversation. While it is true that social media is all about conversation, from a company standpoint you should first be providing as much knowledge and information regarding your industry to your audience as you are able. Conversation will follow.
- Try to get your content in front of as many people related to your specific industry as possible. This may mean following others and contributing to their discussions in their social media circles. Having a ton of relative content is not helpful if the people it is being exposed to aren’t really that interested. It’s all about targeting your particular audience.
- Get your employees engaged in participating and advocating your business on social media. Before proceeding with this, make sure you have a social media policy in place so all employees know what behaviour is appropriate when they are representing you. Many companies choose to have an existing staff member handle their social media but sometimes this is not a good idea as you may be forcing someone to represent you that is not fully committed or interested in doing so.
You always have the option of hiring an external party to manage your social media accounts. Here at Social Visio, we can manage your Facebook, Twitter, Instagram, Pinterest or any other accounts, freeing you to pursue your main business functions. We will research your industry and get to know your company.
Summing up, looking at the trends it makes it completely clear that it is highly important to have a proper online presence via a corporate website and a related digital media plan or strategy in place to solidify your brand awareness.
Get in contact with us and see what we can do for you. Initial consultation is always free. As a Canadian social media marketing company, we have staff physically located in Thunder Bay and Cambridge, Ontario if you ever require an on-site visit.