Social Media Management Tools You Should Be Using
Social media is a powerful advertising tool for companies that want to get their online brand-awareness campaigns not only up and running, but reaching potential customers in the shortest amount of time.
There is, however, a challenge to overcome. Social media was originally designed for individuals maintaining a single Twitter, Facebook, Pinterest, or YouTube account. Companies trying to run multiple product advertising channels — each representing a marketing initiative that is assigned to their own account — soon discover this becomes a logistics nightmare.
For example, how can a company send multiple product news and updates to followers that have different schedules, share data with team members, or seamlessly juggle all those accounts so an update or news about a product is not sent to the wrong channel? There’s also the issue of account security to consider where password maintenance is concerned.
Fortunately, there are a list of social media management products that simplify the task of overseeing mass marketing through social media by using powerful single-interface screens and automation tools. This article will introduce a few products with a short description for each.
Social Oomph, which works on Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and other forms of social media, automates janitorial tasks such as cleaning out private messages and scheduling repeating feeds without sending out the same message. It also aids in finding people to follow and send direct messages to those users following you, monitors social media activity, blocks spamming accounts from flooding your feed, auto append author tags, along with other features offered through a free or professional software version.
Oracle’s SRM (Social Relationship Management) simplifies customer engagement through various social media channels through a cloud-based application interface. One particular strength of this enterprise solution is to cut through what is referred to as “dirty data”, or social media traffic that impairs a company’s ability to accurately mine consumer trends through social media activity. It monitors paid, owned and earned media content on social media networks, message boards, blogs, consumer review sites, and video sites, while focusing on consumer intent, product likes/dislikes, and customer service issues relevant to the social media campaign.
Buffer, which helps businesses and agencies utilize Twitter, Facebook, LinkedIn, Googleplus and Pinterest for maximum traffic generation and follower interest, offers a individual and business version. It allows a series of posts to be created at one time, choose which social media targets to send these posts to, and then schedule intervals throughout the day or week automatically. Once the posts have been sent, the analytics for each can be reviewed. A weekly report can be sent for each social profile. For the business version, team support and a Buffer Calendar is available to easily oversee activity as easily as scheduling reminders and meetings through a calendar.
Hootsuite is one of the popular choices for social media management. It offers team functionality where every member in any department or region can reply to messages, mentions, and comments through a single dashboard. Replies can be made using previously saved templates. Application workflows can be tailored so staff can see the posts that matter to them, avoiding missed messages. Responses to your product line can be filtered by location, language, and gender, which offers multiple ways to view feedback. This can be particularly useful to track negative trending by specific groups. Hootsuite also helps determine what content works and what content doesn’t based on likes/dislikes, retweets and clicks through colorful charts and graphs. Hootsuite offers a free plan, with paid plans beginning at $9/month.
Spredfast works with Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram, YouTube, and Tumblr to help companies manage their social media, content marketing, and social customer care efforts. It gathers customer data through contests, sweepstakes, surveys, feedback forms and newsletter sign-ups, all designed with an easy to use drag-and-drop tool that requires little I.T. assistance. Spredfast also allows tracking of sentiment measurement, the ability to immediately see real-time trending content and data from Twitter, Tumblr and Facebook through an easy-to-use interface, receiving of smart alerts on product-related conversations throughout multiple social networks, and the ability to manage social campaigns and real-time conversations in one place to later share the findings with the campaign team. Customers can engage in a two-way dialog through digital content that quickly builds brand awareness, while having protective safeguards like profanity filters and age-gating.
Social Visio provides you with customized content posted to your Twitter or Facebook page on a daily basis. They will talk with you to figure out how to best generate appropriate content for your particular brand or service and what to avoid. At CAD $97 per month, the price is hard to beat considering that to otherwise keep an active social media presence going you would need to take away precious from one of your full-time employees. If needed, they can also produce original quality blog content for you for an addition cost.
These are but only a few examples of many tools that will help companies utilize social media as a powerful marketing tool while taking away the tedious and time-consuming administration required to reap the results.