How to use fun photo-based Instagram for business
Instagram.com is relatively new among the major social media marketing platforms. Its focus on mobile and the use of photos and the sense of closeness it provides have produced new ways to utilize visual marketing. Instagram offers an opportunity for brands to diversify their content as a means to broaden their online reach and it is more than just a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions and improve marketing reach.
For those who use Instagram in their personal lives, adding it to the business mix is becoming an easier and easier decision. The following list contains a few tips for how you can use Intragram to improve your business.
1. Make sure to have a link on your Instagram profile
Currently, the only spot where you can put a clickable link is in your profile right below your bio description. If you want to see any results from using Instagram, you need to use this link effectively. Thankfully, you can change the link URL any time you like. If you are running a campaign or event, change the link to be relevant and revert it back to your main business URL once done.
2. Showcase your products and services
This is a great way to tell your business story through images and videos. If your customers post photos with your products, share them as user-generated content. Make sure to put your products and services in context so your targetted audience connects with them. If you have no tangible goods to market then you can share content related to company/organization culture, celebrations or events.
3. Put text on images
It is important to occasionally put a text overlay on the image you are uploading. Whether your promoting a sale or just branding a picture, this ensures people won’t miss your message. You can use photo editing software like Photoshop or Gimp or even a website like addtext.com, canva.com or picmonkey.com to easily embed text into your image. Use the text overlay to list the price or options for a product, advertise a sale or limited time offer, or promote an event – whatever way you need to convey a clear message about your brand or service.
4. Place calls to action in captions
The post caption, which is the first comment immediately underneath each Instagram post, is the comment you include during the upload process. No matter how many subsequent comments are added, only the original caption will always remain complete and be visible beneath the post.
Make sure to include a clear call to action in your post caption so it will drive traffic and get results. If you want people to visit your website, ask them to “Click on the link in the bio” or write some other message requesting they navigate to your profile to access the direct link. If you want people to call, email or visit your store, make that request clear in the message. Also, engage your audience with incentives whenever possible.
5. Use #hashtags
Remember to always include hashtags on a few keywords in your post caption as well as additional hashtags in the comments. This is the key to boosting your reach and it will help with your engagement and overall visibility.
Hashtags should be related to your post or business and should catch the attention of your target audience. Hashtags will help your photos reach a larger audience via Instagram search as people can find your pictures without having had to initially follow you. Avoid using overly popular or trending hashtags with completely unrelated descriptions in an attempt to come up on popular searches; these will not actually help your brand in the long run. Try to use 10 to 15 hashtags per post but only a few in the main caption, with the remainder in the comment section. You can use up to 30 hashtags per post, but there is rarely a situation where that many would be needed.
An effective Instagram strategy and plan will help you stand out from your competition, especially since businesses are still getting the hang of how to use it. Contact us to see how we can help you manage and enhance your profile.