Getting ready for 2015!
With 2015 almost upon us, it may be time to re-examine your plan for social media in the new year. How effective has your plan in the previous year been? What improvements could be made and what are the new technologies and trends should you be aware of? You will undoubtedly be continuing with what has provided a decent return on investment and discarding methods that have just been a money sink with no tangible benefits.
From a technological standpoint, be on the lookout for ever cheaper and improved smartwatches and smartphones. While smartphones are already common-place, the technology continues to improve and become easier to produce, providing entry access to many more socio-economic groups of people around the globe.
Mobile payments are set to greatly expand and you will be seeing many more businesses supporting it.
Flexible plastic OLED displays mean you will start seeing informational or interactive portals being installed and utilized in many more and possibly unexpected places.
Don’t be surprised when you start seeing specific-use robots and drones being used in more than just novelty applications.
Virtual reality gaming has already started on the PC with the Okulus headset and may become common later in the new year as companies like Sony release their Morpheus VR headset. Google Glass will continue to grow along with clones starting to appear in the marketplace. All these VR technologies are really still in their early infancy but are set to drastically change everything.
Expect clean and green technologies to continue their growth and even more systems moving to the “cloud”.
While sites like Facebook and Twitter will still dominate, social media will keep getting more visual rather than being just text based. You will start seeing a lot more focus on statistics and analytics for usage with targeted rather than scatter-shot methods of reaching your audience.
Services like Snapchat, Pinterest and What’s App will keep booming but ways of utilizing and monetizing them from a marketing approach are still being experimented with. As real-time and proximity based mobile applications emerge, security concerns will also grow. Expect to see a lot of mistakes being made in this field while the technology grows.
Remember to take a bit of time off for yourself this holiday season. Come back refreshed and re-energized to tackle the challenges of the new year, looking forward to where this exciting world of social media takes us next. If you need help setting up or managing your social media, don’t hesitate to contact us.
Happy holidays and a great new year from all of us at Social Visio!