Are you devoting enough time to social media?
Businesses today are trying to reach the market or the public through social media, a increasingly important point of contact. During the first quarter of 2016 the number of individuals across the world with access to social media has continued to grow dramatically. This trend is only speeding up with no signs of peaking any time soon. Active users spend an average of five hours online using laptops or tablets, and phones for up to three hours. It is very important to budget a chunk of time and resources to managing your social media presence.
Consider the following simple questions:
Q: Why should my company finance a social media strategy?
It is a way through which you can express the culture and values of your brand using content, such as photos and videos posted to Facebook, Twitter or Instagram. You need a system that allows you to engage modern fans and customers without breaking the bank.
Q: What are some general tips to increase customer engagement?
Content is still king. To reach out to customers or followers online, you must provide content using a variety of interesting photos, videos, questions, and so on. Make sure to be active on your social media accounts daily. If you can afford it, hire someone to do this job within your company. If you want to go the cheaper/easier route, which is a very popular option for many, find a social media management service that will work with you and your specific niche. Be sure to focus on increasing your reach. Relevant reach is about numbers and your targeted audience.
Q: Will a third-party social media management be able to do a good job for my company?
Managing social media can feel like a tedious task you just don’t have time or energy for. Fortunately, there are numerous third-party social media management agencies that will gladly take the task off of your plate, but for a price. Using an outside party can be beneficial for saving you a lot of money in the long run by leveraging on the expertise of a whole social media team. Sometime it may be difficult to get a personalized feel to your social media when you an outside party, but with the proper instruction and examples this problem can be alleviated.
Q: Anything else to remember?
Active social media management also means that you will need to answer consumer questions and complaints from time to time. Be sure anybody doing your social media management knows the company policies when it comes to dealing with these types of situations. Do not expect instant followers-to-customers conversion results overnight. The social media game is a long process but with awesome benefits.